What Is Affiliate Marketing Manager

The marketing affiliates are other websites or individuals that earn commission for driving sales traffic to the online retailer s product.

What is affiliate marketing manager. Affiliate marketing is the process by which an affiliate earns a commission for marketing another person s or company s products. Affiliate marketing is commonly confused with referral marketing as both forms of marketing use third parties to drive sales to the retailer. Every affiliate manager needs to have a keen insight into what current effective strategies apply to their programs especially in terms of digital marketing and advertising. Do not be tricked by the clarity and also simpleness of the process.

Affiliate management may be in house using a company s own employee or outsourced using a 3rd party specialist company. Training affiliates and working to improve the program are also a key part of the job description for this position. You re beginning to see how unbelievably simple it can be to get into the business of affiliate marketing using facebook ads. Treat your advertising campaign like a company what is an affiliate marketing manager.

For in house arrangement larger programs may have a full time affiliate manager position or even a dedicated affiliate management team. Hiring an experienced in house manager can be quite expensive with average salaries ranging from 60 000 75 000 per year plus commission depending on the area. The affiliate manager s duties include finding new affiliates managing existing relationships and developing marketing activities to attract new affiliates. Finding new ways to increase performance through the affiliate marketing channel.

The two forms of marketing are differentiated however in how they drive sales where affiliate marketing relies purely on financial motivations while referral marketing relies more on trust and.