Facta Affiliate Marketing Rule

The affiliate marketing rule became effective on january 1 2008 and compliance by covered entities is required by october 1 2008. Affiliate marketing rule final 16 cfr parts 680 and 698. The rules apply to information obtained from the consumer s transactions or account relationships with an affiliate from any application the consumer submitted to an affiliate and from third party sources such as credit reports if the information is to be used to make marketing solicitations to the consumer.

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