Fact Act Affiliate Marketing Rule

The final rule implements the affiliate marketing provisions of section 624 of the fair credit reporting act fcra 2 section 214 of the fair and accurate credit transactions act of 2003 fact act.

Fact act affiliate marketing rule. The ftc s proposed affiliate marketing rule which closely tracks the language of section 214 of the fact act would apply to a ny person that receives from another person related to it by common ownership or affiliated by corporate control a communication of information that would be a consumer report but for clauses i ii and iii of section 603 d 2 a. Three successful affiliate marketing rules instead i m focusing my time and energy on building affiliate marketing related websites lists and products. Stay tuned for that. 99 covered persons are already required to provide privacy notices and to accept consumer opt out elections related to information sharing.

Although the fact act added provisions related to affiliate sharing the procedures to implement this section have not yet been finalized as of 7 26 05. The federal financial institutions examination council ffiec recently approved examination procedures for the affiliate marketing rules 1 of 624 of the fair credit reporting act 2 fcra which the board of governors of the federal reserve system implements for the institutions it supervises through regulation v. Small business non retaliation policy. Usa october 29 2007.

Ending literally years of anticipation and speculation on tuesday october 23 2007 the federal trade commission ftc issued its final affiliate marketing rule 16 c f r. Affiliate marketing rule final 16 cfr parts 680 and 698. Affiliate any person that the notice must clearly and before any affiliate can use and information provided by another affiliate for marketing purposes. 1 2008 in the case of the affiliate marketing rule.

Beginning on thedate on which the person receives the election of. First as required by the fact act the proposed rules would allow covered persons to combine their affiliate marketing opt out notices with any other notice required by law including the privacy notices required under the glb act. This is also called niche affiliate marketing and we ll take a closer look at exactly what it is and how you can get started. This article reviews the regulatory requirements for affiliate marketing.

Affiliate marketing rule final 16 cfr parts 680 and 698. Second the proposed rules would allow covered persons some flexibility to develop distribute and record the opt out.