Affiliate Marketing Vs Performance Marketing

Helen southgate managing director at acceleration partners explained that while partner marketing is a broad and encompassing term affiliate marketing remains a component of it.

Affiliate marketing vs performance marketing. Whether you are a beginner just starting out or more advanced with some experience behind you here are some great affiliate marketing programs. Most people think of performance marketing as being affiliate marketing but affiliate marketing is just a subset tip affiliate marketing is generally a cost per sale revenue sharing model where affiliates receive a portion of the sale of any product. Therefore it s vital that you make affiliate marketing work in conjunction with other parts of your strategy. After the renaming of a popular affiliate marketing forum you see so many affiliate managers calling their job performance marketing.

Besides shouldn t all marketing come under the. Technically any marketing program that produces a return that is higher than the return it was receiving before is performance marketing because it s performing. So while affiliate marketing and performance marketing technically seem like the same thing there s a different approach to each and performance marketing today includes so much more. Performance marketing is affiliate marketing at scale and with new partnerships and new technology being enjoyed as part of the performance marketing mix.

Affiliates merchants networks agencies and anyone within the affiliate marketing space call themselves by a variety of names. Affiliate marketers the world over are keen for a bit of a re brand. To many affiliate marketing is rampant with fraud scams spam crimes and many other unpleasantries. Is it time we started changing our terminology about who we are and what we do.

The differentiator is that partnerships work on the affiliate marketing model where the partner receives a commission for the sales they generate. The obvious profits coming with affiliate marketing is the promotion of your brand through affiliates and publishers with their own audience budget and influence range. As an affiliate marketer you ve got one thing on your mind. We should make one thing clear if we re being technical every form of marketing is performance marketing.

In reality affiliate marketing is a type of performance marketing with advertisers rewarding affiliates for activity relating to the affiliate s marketing efforts. As if to lend an air of. When considering the fundamental differences between affiliate marketing and performance marketing the answer is certainly of interest. Feb ruary 24th 2014 in performance marketing 3 minute read.

However performance marketing shines innovation teamwork dedication passion value and incremental sales.