Affiliate Marketing Rule Ftc

Under the final rule a person or company is prohibited from using certain credit information received from an affiliate to market goods or services to a consumer unless the consumer is given notice a reasonable.

Affiliate marketing rule ftc. Federal trade commission 16 cfr parts 680 and 698 regulation no. Parts 680 and 698. Notice of proposed rulemaking. The ftc is the federal trade commission an agency of the united states federal government.

The ftc s rules and guidelines are there to assist everyone. The guide specifies when certain credit related information received from a company s affiliates after october 1 2008 may be used for marketing purposes. Affiliate marketing rule final 16 cfr parts 680 and 698. The federal trade commission wants consumers to be aware of affiliate marketing in online advertising.

Affiliate marketing rule final 16 cfr parts 680 and 698. 411006 rin 3084 aa94 affiliate marketing rule agency. Affiliate marketing is a type of marketing in which affiliates promote a brand or product drive internet traffic to a sales site and are rewarded when a visitor purchases a product. Affiliate marketing is a good way to promote a product or service but only if the ad is truthful.

1 billing code 6750 01s federal trade commission 16 cfr part 680. The federal trade commission ftc or commission requests public comment on its affiliate marketing rule as part of the ftc s systematic review of all current commission regulations and guides. Ending literally years of anticipation and speculation on tuesday october 23 2007 the federal trade commission ftc issued its final affiliate marketing rule 16 c f r. The federal trade commission ftc or commission is publishing a final rule to implement the affiliate marketing provisions in section 214 of the fair and accurate credit.

Some marketers may use misleading information to get people to click on their ads. The official website of the federal trade commission protecting america s consumers for over 100 years. Rin 3084 ab63 affiliate marketing rule agency. Request for public comment.

In addition the ftc is proposing to amend the rule to correspond to changes made to the fair. This dealer guide explains the ftc affiliate marketing rule with which dealers must comply by october 1 2008 as well as existing information sharing restrictions under the fair credit reporting act fcra. An ftc blog post what s affiliate. The federal trade commission ftc or commission requests public comment on its affiliate marketing rule as part of the ftc s systematic review of.