Affiliate Marketing For Advertisers
Most advertisers have several marketing channels like paid search email display social etc.
Affiliate marketing for advertisers. As consumers seek to own more devices and shopping experiences continue to migrate to the online environment advertisers can expect to see further innovation to keep pace with evolving website. Affiliate marketing is an advertising model in which a company compensates third party publishers to generate traffic or leads to the company s products and services. Should an affiliate get credit if they drive a click and the user then leaves and does several searches and ends up returning to the site via a paid search click. Affiliate is the only marketing channel influencing a consumer throughout the entire purchase cycle.
All of these channels are competing to be the winning click. Affiliate networks negate the need for a big in house marketing team as advertisers on networks have access to a whole suite of specialized personnel with the objective of providing marketing strategies insights support and tips and tricks. With affiliate marketing spend forecas t to hit over 7 5 billion in 2020 companies are adopting this growing advertising channel to position their brands in front of the right target audience. Awin s easy to use platform is designed to make managing an affiliate program easy.
Draw from our industry leading expertise and strategy which tells us that success in affiliate marketing requires a team to nurture partnerships between advertisers and publishers. Tap into a global ecosystem and access a vast network of publishers. Affiliate marketing is the process by which an affiliate earns a commission for marketing another person s or company s products. With clear consistent labels and layouts a wide range of simple but effective tools and features and a full reporting suite the awin platform can aid any marketing team.
The third party publishers. Our number two pick for best advertising affiliate network is cj affiliate formerly commission junction another massive affiliate marketing network that s been around for nearly 15 years. With more than 3 000 merchants cj affiliate typically has the biggest names in the biz apple turbotax directv to name a few. The affiliate simply searches for a product they enjoy then promotes that product and earns a piece of the profit from each sale they make.