Affiliate Marketing Conversion Rates

So what does this mean in actual sales.

Affiliate marketing conversion rates. Many primary sales channels playbooks make the claim that conversion rate is the sole responsibility of the brand and their website yet this isn t 100 accurate. This is the part you should pay close attention to because you see you are not limited by the average daily conversion rate of our sales page. Rakuten marketing the average conversion rate of affiliate marketers sits between 1 and 5 percent. Also as we ll see below there are many different factors that can affect affiliate conversion rates.

Marketers that work in the affiliate space can absolutely have a profound effect on your conversion rate and it can be accomplished by employing a 4 point checklist. That being said an average affiliate conversion rate would generally be between 0 5 to 1. Cost per sale how much you had to spend to make each sale happen. If you then go out and buy a bunch of traffic so you have 1 000 people come visit but most of those people aren t interested and only 20 of them convert your conversion rate has dropped to a meager 2 conversion rate.

Like ctr there s no true average rate for affiliate marketing as every affiliate program and vertical is different. Conversion rates what percentage of people an affiliate encouraged to visit your website who subsequently purchased goods or services. 83 percent of marketers who utilize affiliate marketing target customers in the discovery and awareness stages of their sales funnel. Cospot affiliate marketer blog.

As a general guideline conversion rates of 0 5 to 1 are considered average. Return on advertising spend how much money you spent on a campaign and what your subsequent margin was. To illustrate how a strong brand contributes to the conversion of an affiliate program let s look at the overall conversion data for the following brands. Well let s say your website has 5 000 visitors per month.

Conversion rates can also vary from affiliate to affiliate based on whether the affiliate did any pre selling or not and if so how well. Affiliate marketing conversion rates. What s a typical conversion rate for affiliate marketing. Affiliate marketing conversion rates.

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